Does Your MLM Company PRESENT YOU WITH an Automated Marketing System?
Finally, multi-level and network marketing companies are taking a giant step forward in providing their downlines with automated marketing systems. They have moved in to the 21st century and so are using technology to help people build their multilevel marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one coffee shop presentation out of Starbucks and onto the web with sites such as for example gotomeeting.com, where in fact the same presentation can be given to a group all at once, instead of to one person at a time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing things to help their network marketing business builders become successful more quickly and easily than previously. Let’s now discuss the automated marketing system that truly leads an interested prospect, step by step, to the desired end result of becoming a member of your network marketing downline.
So, precisely what is an automated marketing system? Usually it contains several key components. The first and most important component of the system is really a lead capture page, generally known as a landing page. That is a web page that someone may visit because of advertising, either online or offline, for more information information about a product, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or perhaps a video to allow them to watch, which will cause the person to want more info and go further down the line toward signing up for your organization. An essential feature of the lead capture page is the opt-in form. This form asks the individual viewing the site to provide you with his / her name, email address, and if you desire, even their contact number, before you provide them with more information.
That is really exciting, because that one step, and whether they choose to go on it, is what separates the information gatherers from the those people who are hot for whatever it really is you must offer. Are you aware the importance of what I simply wrote? The people who complete the opt-in form have raised their hands and showed you they are very interested in what you have to offer, and they are giving you permission to advertise to them. Each individual who opts in to your site becomes what is referred to as a pre-qualified lead, which means they will have just pre-qualified themselves being an interested prospect! That has just eliminated the majority of the work for you to find out who would like to hear your story and who doesn’t. With that one landing page, how many people did you should speak to in order to obtain their contact information? Generally, zero one! Sure, occasionally you will talk with someone in the course of your entire day and verbally send them to your site (squeeze page).
Even right there for the reason that one step do you see how the conversation has changed? You aren’t trying to sell the whole idea there and setup another ending up in them, you’re just sending them somewhere to obtain additional information on their very own, and if they want to know more, they’ll let you know! Moreover though, with this particular automated lead generating marketing system, as soon as you get all the components ready to go and you are driving traffic to your internet site (more about this in a forthcoming article), it is on autopilot for you personally! Are you beginning to understand how valuable this kind of automated marketing system can be?
marketing automation After the reader has opted in to receive more information, this is where the MLM companies with automated marketing systems truly deliver. Some excellent companies supply you, the network marketer, with excellent marketing pieces that explain the business enterprise to the prospect in a single or a group of videos, and they give a way for the chance to take action. By that I mean there is usually a web link for them to sign up or look at your waiting list, rendering it virtually effortless so that you can bring them under you in your downline. Should they don’t subscribe then and there, though, all isn’t lost. That is where the next key component of a good automated marketing system comes into play.
The next important section of an automated marketing system is what is known as an autoresponder. Remember when your prospect opted directly into your marketing system for more information about your organization? Well, they handed you valuable information regarding themselves – their name, their email, and according to the opt in form, their phone number. The autoresponder allows you to collect those email addresses and keep them stored in a database to be able to easily send follow up emails to them as a group, instead of sending out individual emails.
Do you know what else autoresponders can perform? You can setup a series of emails and designate which days you’ll send them to each prospect, even if they were put into the database on different days! So, you only have to write them once, the autoresponder manages the rest. It is sheer genius. One of these of an autoresponder site is aweber.com. There are others as well. Better yet, the MLM and network marketing companies who are providing you with automated marketing systems will often have an autoresponder in place for you within that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to join a live recruiting webinar that’s usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. That is invaluable for you, because let’s face it, anyone initially of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and listening to the masters.By using all the components described above in an automated marketing system to create your MLM or network marketing business, you can see that lots of more opportunities for folks to sign up with you’re provided. It no longer depends on that 5 minute conversation you have using them on the opportunity meeting throughout your day.